360 tours, 3D walkthroughs, virtual tours, call it what you like
You've done social posts. You've rebuilt your site. You've run ad campaigns. But what you really want is for any or all of it to make people look at your business as the place to go, to be, to see.
And all along, you hadn't thought until now about how a virtual tour brings them in, keeps them with you, and encourages them to keep digging into your business until they figure out that you really are the right place.
So what place is that? You tell me.
Are you a cafe, a restaurant, a hotel or motel? Maybe you're an event space, a retailer, a car dealer or a gym. Or maybe you're none of those, and you're actually helping people get healthier, like a physio, a doctor or a dentist.
What's common to every one of those is that you're a place. A place where people, when they see it, feel like they found the right place. Your place.
And it didn't matter that it was a virtual tour that did it, since we know all the other marketing matters too. But what made you stand out? The others in your business, your competitors or colleagues, no matter how similar or different, didn't show off their space like you did.
So now you want a virtual tour.
You've seen them. They caught your eye, probably when you were looking at houses, and maybe by some chance a competitor of yours had one too.
But you don't want just any tour. You want one that looks even better than those. One that actually does some selling for you.
It has pop-up info, what I call hotspots, that people can click on and interact with. And that keeps them there longer. By the way, that thing you've heard about, keeping people on your site, the one the marketing gurus call dwell time? That's exactly what those hotspots do.
They can even become calls to action. Actual sales buttons. Booking buttons. Buy buttons. Learn more buttons. The kind that get people taking the next step, staying on your site, lingering, until the easiest thing left to do is contact you.
And do it now.
So here's where I land.
I hope what I do is what you want. I think you can already tell I'm convinced.
When a virtual tour is done properly, it impacts sales. It adds to the bottom line. More net profit, from one of the best investments you can make in visual marketing.
But "done properly" takes work. It takes you on board. Your marketing team. Your web agency. All of us pulling the same way.
That part's on you as much as me.
So, are you on board?
If yes, click on the big Yes button and let's take it to the next step.